TRG: Bringing technology to the world in a branded way
Bringing the latest technologies to the US is no easy feat, but talking about it should be. We helped TRG create a new language and a sleek, modern look that shows up ready to play.
TRG brings new technology to the US market. The successes of brands like Griffen, iRiver, Kingston and others have relied on TRG to get their technology products on the shelves of American retailers. From infrastructure to on-shelf presence, TRG has made new technology accessible to American consumers and helped technology companies find real success in the world.
| Modern relevance |
Living in the world of retail means having the skills and presence to succeed in a fast-paced, competitive environment. For Technology Resources Group, that meant looking like a modern technology company. Using the new moniker TRG, we created a sleek, new identity applied to a system of printed business materials. The new system gave the company a contemporary look that shows up in the world of retail looking like it's ready to play.
| Bridging the gap |
Bringing new technology to market successfully is not simple, but explaining it should be. And, it's particularly important when your clients span the globe. To accomplish that goal, we translated a complicated, multi-layered process into a simple logic using icons to illustrate key points. The result is a book that facilitates the conversation and helps to identify client needs.