Creating branded environments is about engaging consumers—connecting experience to a defining idea. It's about working collaboratively with artisans, architects and designers, reconciling business realities, connecting function to meaning, and seeing design opportunities from different perspectives.
Bonterra For over twenty years the Bonterra Ranch in Mendicino County, California has produced award-winning wines from organically grown grapes. Cue helped Bonterra tell its story in a compelling and proprietary new way, earning it well-deserved market credit. The story came to life via a traveling exhibit featuring artifacts used in organic farming, custom displays, banners, a brand video and literature. more |  | Good Day Cafe Minneapolis-based restaurant entrepreneurs asked us to bring to life the concept of the Good Day Café. The process involved designing an array of applications including printed materials, murals, signage and floor treatments, as well as working on site to evaluate relationships of color, wood tones and floor pigments. Using elements curated from familiar references—diners, cafes and kitchens—the Good Day Café tells a traditional story in a new way. more |
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Briggs & Stratton. After decades as the global share leader, small engine maker Briggs & Stratton felt its connection to consumers weakening. Cue revitalized and extended the identity system, reinforcing a new, more compelling consumer proposition: building a legacy of self-reliance. Our work for the brand was extensive, including iconography, packaging and trade show applications. more | | Bacio This Minneapolis restaurant was brought to life through a successful collaboration of designers, architects, artisans and a visionary restaurateur. Created to be modern without sacrificing the warmth of a place people would want to hang out, Bacio (or, “kiss” in Italian) delivers a refined experience that doesn’t take itself too seriously. (Alan Colvin, Creative Director, Duffy/Fallon) |
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Foreshadowing Nike Town Months before Nike Town opened on Michigan Avenue in Chicago, it made its presence known with a larger than life construction barricade. The striking edifice foreshadowed the success of what would become the number one tourist destination in Chicago. (Designed by Alan Colvin while at Nike Retail) | | Nike Town Nike created a captive environment by bringing athletic performance, personalities and product to life. These flagship stores redefined the way people think of retail. As Lead Designer of Retail and Retail Marketing for Nike, Alan Colvin collaborated with a team of designers to bring the concept to life in Chicago, Costa Mesa and Atlanta. |
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Nordstrom In House Café Born from the need to evolve the coffee bar to include fresh food and drink, this concept was created to invite new audiences to Nordstrom at the lease line and show a more contemporary side of the retailer’s personality. The project involved naming, identity, a messaging and color system, and collaboration with interior designers to create an environment consistent with the goals of the Nordstrom brand. (Designed by Alan Colvin while at Duffy/Fallon) | | Ciao Bella Inspired by the casual Italian greeting, Ciao Bella was created to welcome Midwesterners to a sophisticated dining experience. Rich materials, warm colors, custom metalwork and painted murals create an environment that is stylish, but comfortable; an authentic interpretation of Italy with a slightly modern twist. (Designed by Alan Colvin, Duffy/Fallon) |
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Campbell Mithun To show that this Minneapolis-based advertising agency was changing, we needed to tangibly bring the new brand to life. Colors from a new palette were introduced into the workspace, and murals created with iconographic elements offered new ways for people to think about the ideas they represented. These additions not only provided reference points for navigation, they brought a new energy and life to the 75 year-old agency. more | | Purina Fallon Worldwide called on Cue to bring Purina's brand platform to life in their Vevey, Switzerland headquarters. Inspired by a passion for pets, the exhibit features Purina’s portfolio of brands, explains its commitment to pet health & wellness and offers a glimpse into the future of pet care. |
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