The refreshed Southern Comfort brand continues to turn heads. The New York Times published an article today spotlighting the mix of traditional and new media in the current brand campaign. We’re proud to work with a great team of client and agency partners in continuing to create new ideas for the Southern Comfort brand. Read the full
Harvest season is understandably a time of hard work and satisfaction at the Bonterra Ranch. The commitment to organic farming pays off by yielding a bounty of superior grapes used to make several premium Bonterra varietals. As part of an ongoing project to build a library of brand imagery, we spent a few days shooting with
Southern Comfort recently launched Southern Comfort and Lime, a perfectly mixed drink based on the popularity of bar call, SoCo & Lime. Intended to appeal to a young adult audience, our package design builds on core elements of the recently refreshed parent brand, with an extra splash of energy and fun.
Identity systems for Cue clients, Parker Marketing Group and Break Bread Hospitality, have been chosen to be included in the “365: AIGA Year In Design” annual and traveling exhibit. The work was among 126 projects selected in a juried competition of more than 2,300 entries. Parker Marketing Group is a Dallas-based consumer engagement consultancy offering
An original illustration by Christian Northeast, commissioned for Southern Comfort, has been selected for publication in the Communication Arts Illustration annual. Christian created the illustration in collaboration with Cue as part of a brand identity and packaging project. The illustration is prominently featured on the neck wrap of the new 70 proof core bottle and secondary packaging, and
The 2008 Curtain Call Ball invitation, designed by Cue for an annual fund-raising event for Children’s Theatre Company, has been selected for inclusion in the 365: AIGA Year In Design annual and accompanying exhibit. The piece was chosen by the jury of the 365: AIGA Year In Design Competition as one of 30 winners from a field of 3,800
Cue is pleased to have two projects featured in the 2009 AIGA Minnesota Design Show. Printed materials for the Bonterra Vineyards Roadshow were accepted in the Books category, and our holiday booklet “Looking Forward ” got the nod in self-promotion.
This is our little book of optimism for 2009. And in the spirit of making lemons out of lemonade (page 4), we bound the make-readys. Want one? Send us a self-addressed envelope with a 59ç stamp and all this happiness can be yours.
We are pleased to announce the Bonterra Roadshow has been featured as part of Communication Arts online Exhibit. A traveling multimedia exhibit, the Roadshow was created to draw attention to Bonterra’s leading role in organic practices. A feature of commarts.com, Exhibit is a daily showcase of outstanding examples of graphic design and advertising including packaging, print ads, television commercials,
Connecting the details that build a compelling story starts with the pursuit of a singular idea. Crafting the right solution from a field of promising options takes objectivity and the ability to walk away from what might have felt right yesterday, but is improved through more exploration today. Then doing it again tomorrow. Creating effective