Bill Murray was spotted at a recent St. Paul Saints game by members of the Morningside Athletic Club (affectionately known as the Edina MAC Daddies). As the story in CJ’s column in the Mpls. Star Tribune goes, Murray was intrigued by the logo on their hats and the clean livin’ fun that the neighborhood organization promotes. He
Cue has added Chris Thomas as Project Director, a new position created to enhance client service through project management and production. A former colleague from Fallon/Duffy, Chris has over 20 years of experience on brands such as BMW, Coca Cola, Northwest Airlines, Purina and Time, Inc. Most recently, she was a founding partner of Play,
The icon of the Animal engine, used for racing Kart, Bandolero and other forms of small engine racing, is one of 103 selections from 4,700+ submissions for outstanding design of 2006. See the work at the AIGA design archives.
Campbell-Mithun tapping an outside agency to market themselves was sufficiently unusual that we thought we’d ask the experts whether they believe it will work or fall flat. Judy Neer, president, Pile & Co. “I can’t recall another agency doing it, but it seems like a good idea. Agencies always admit they are their own worst marketers. And
Dating back to the 1930s, Campbell-Mithun, Minneapolis, has been helping marketers fix what ails their brands, but the shop recently found a brand-repair project it had to outsource: its own. Management at the Interpublic Group of Cos. agency found its brand meant little in the marketplace — and that many prospective clients saw it primarily