Meet Tennessee Honey

As part of our ongoing work on Jack Daniel’s, we recently designed new branding and packaging for Tennessee Honey. This new liqueur is the first flavored whiskey product to be offered from the iconic Jack Daniel’s brand.  In addition to working with the brand team on strategy and designing the new package, we collaborated with an integrated team of agency partners in orchestrating the product launch.  Initial reviews have been favorable, but we invite you to take a taste for yourself!