06/19/09

Creating branded environments is about engaging consumers—connecting experience to a defining idea. It's about working collaboratively with artisans, architects and designers, reconciling business realities, connecting function to meaning, and seeing design opportunities from different perspectives.

 

Nike Town
Nike created a captive environment by bringing athletic performance, personalities and product to life. These flagship stores redefined the way people think of retail. As Lead Designer of Retail and Retail Marketing for Nike, Alan Colvin collaborated with a team of designers to bring the concept to life in Chicago, Costa Mesa and Atlanta.
 
Nordstrom In House Café
Born from the need to evolve the coffee bar to include fresh food and drink, this concept was created to invite new audiences to Nordstrom at the lease line and show a more contemporary side of the retailer’s personality. The project involved naming, identity, a messaging and color system, and collaboration with interior designers to create an environment consistent with the goals of the Nordstrom brand. (Designed by Alan Colvin while at Duffy/Fallon)
 
Foreshadowing Nike Town
Months before Nike Town opened on Michigan Avenue in Chicago, it made its presence known with a larger than life construction barricade. The striking edifice foreshadowed the success of what would become the number one tourist destination in Chicago. (Designed by Alan Colvin while lead designer, Nike Retail)
 
Good Day Cafe
Minneapolis-based restaurant entrepreneurs asked us to bring to life the concept of the Good Day Café. The process involved designing an array of applications including printed materials, murals, signage and floor treatments, as well as working on site to evaluate relationships of color, wood tones and floor pigments. Using elements curated from familiar references—diners, cafes and kitchens—the Good Day Café tells a traditional story in a new way. more
 

Purina Headquarters, Vevey Switzerland
Fallon Worldwide called on Cue to bring Purina's brand platform to life in the Vevey, Switzerland headquarters. Inspired by a passion for pets, the exhibit features Purina’s portfolio of brands, explains its commitment to pet health & wellness and offers a glimpse into the future of pet care. more

 
Ciao Bella
Inspired by the casual Italian greeting, Ciao Bella was created to welcome Midwesterners to a sophisticated dining experience. Rich materials, warm colors, custom metalwork and painted murals create an environment that is stylish, but comfortable; an authentic interpretation of Italy with a slightly modern twist. (Designed by Alan Colvin while at Duffy/Fallon)
 
Campbell Mithun
To show that this Minneapolis-based advertising agency was changing, we needed to tangibly bring the new brand to life. Colors from a new palette were introduced into the workspace, and murals created with iconographic elements offered new ways for people to think about the ideas they represented. These additions not only provided reference points for navigation, they brought a new energy and life to the 75 year-old agency. more
 
Bacio
This Minneapolis restaurant was brought to life through a successful collaboration of designers, architects, artisans and a visionary restaurateur. Created to be modern without sacrificing the warmth of a place people would want to hang out, Bacio (or, “kiss” in Italian) delivers a refined experience that doesn’t take itself too seriously. (Alan Colvin, Creative Director, Duffy/Fallon)
 
Cue, Inc.
Located in the historic warehouse district of Minneapolis, our office was created by combining simple function with a clean, contemporary feel. The space accommodates everything a hard working design studio needs to ply its craft, including an open workspace, ample wall display space and a fully caffeinated refrigerator.