Caldrea Packaging

The Caldrea Company believes that caring for the home should be as luxurious as caring for the body. So when they asked us to explore a line of fragrance-based products that would live in the décor aisle at retail, we were poised to answer the request with premium packaging.

Using fragrances as the foundation, we created a palette that included color, patterns and illustrative elements. Applying the palette to various packaging forms shaped a line of products that offer variety and continuity. The result was an extendable system of branded fragrance products that work equally well as accessories within the home.