Earthjustice Branding

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Earthjustice is the nation’s original environmental law organization, built on the belief that a healthy environment for all is a right. The new brand expression provides a refreshed primary identity with icon and wordmark, along with a color palette to serve a variety of communication needs. The design elements work together to support the brand’s voice, which is bold, strong, impactful and active.

The Earthjustice identity system comes to life through a series of applications that own the brand’s graphic look and feel. The brand’s signature visual expression is made up of a mix of conceptual imagery, graphic violators, color and typography.


Solid colors bring life to branded messages, and bold typography serves to make an impact and engage with the audience. Photography is cropped tightly to focus the message, always providing a clear point of view.

Work shown reflects conceptual and directional recommendations.