Johnson Controls BE Branding

Working with strategic partner Hen’s Teeth Branding, Cue designed the brand identity for Johnson Controls Building Efficiency, a $15 billion international business unit. The new identity offers a broad and inspiring common purpose for the brand, across business units and across the globe. The graphic illustration is composed of iconography representing different aspects of the company’s leadership in building efficiency and how it positively impacts the lives of people around the world.

Cue designed Building Efficiency posters to introduce the brand strategy to the company’s 75,000 employees. The posters feature the brand’s new look and feel, and offer language highlighting the human dimension of buildings.