Sonos Wireless HiFi
Sonos is a smart system of HiFi wireless speakers and audio components. The Sonos app unites your digital music collection, allowing access to streaming services from any device, controlled across multiple rooms.
Sonos. All the music on Earth.
As one of the fastest growing digital music systems available, Sonos needed to promote a variety of products, features and partnerships – each differentiated, but with a strong, consistent brand presence.
We created unique expressions for online promotions using newly developed guidelines, photography and identity elements. The work considered applications within social media and email communication. Partnerships with Soundcloud and Deezer, a collectible Blue Note Records product and improved technology and software upgrades were all part of our collaborative work with Sonos and Persuasion Arts & Sciences.
Sonos and Blue Note Records
To celebrate the 75th anniversary of Blue Note Records, Sonos launched a partnership with the legendary label. Showcasing a shared love of quality HiFi, rich heritage and innovation, the partnership included the creation of a dedicated Sonos station, live performances and a commemorative Play:1 Blue Note Limited Edition speaker.
We created a series of launch campaign elements used on sonos.com, in email campaigns and across mobile and social media.
Sonos and Soundcloud
Sonos and Deezer Elite