Campbell Mithun: Identity
Briggs & Stratton:
Racing Program
Iconography
Brand Identity Family Illustration Point of sale applications
Visual Palette Brand Story Roadshow Exhibit Printed Materials
Identity Parts Packaging Identity System Racing Program
Campbell Mithun
Identity Iconography Website Environment
Dancing in the Street Oh, The Drama The Magic Curtain Play Big
Exterior Environment Mural Retail
Identity Website Stationery Invitation
Identity Graphic Pattern Stationery
Identity Iconography Stationery Capabilities Literature
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Because Campbell Mithun is a creative company, the identity was designed to invite discovery. Elements of the company's history are symbolically represented, creating intrigue for those outside and pride for those inside the company.

Identity elements are used in repetition to brand elevator lobbies within the Campbell Mithun offices.

Business cards are more than a way of exchanging contact information. They become conversation starters. Each employee receives cards with a full assortment of icons, each of which represents an idea defining the culture of the agency.