A creative company can express itself in interesting ways. Repetition of the elements in elevator lobbies creates a branded entry on each floor of the Campbell Mithun offices, welcoming visitors and employees with the new personality.
The defining ideas of the agency are key to developing the character and culture inside the walls, but they are also important in defining the agency for clients and other constituents. As one of the first things seen entering the offices, the seven tenets are proudly displayed and explained.
Modern and minimalist interiors benefit from a dose of more contemporary color throughout, punctuating white walls and bringing meaning into what was previously an austere feeling space.
Murals added to entry points in elevator lobbies create new energy within common areas and help differentiate similar looking floor layouts.
