Library: Parker Marketing Group
Vita Advisors
Tiger Woods Foundation
Brand Identity Family Illustration Point of sale applications
Visual Palette Brand Story Roadshow Exhibit Printed Materials
Identity Parts Packaging Identity System Racing Program
Identity Iconography Website Environment
Dancing in the Street Oh, The Drama The Magic Curtain Play Big
Exterior Environment Mural Retail
Identity Website Stationery Invitation
Identity Graphic Pattern Stationery
Identity Iconography Stationery Capabilities Literature
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Caldrea Preston Kelly Vita Advisors Parker Marketing Group
Tiger Woods Foundation Yustin Looking Forward Desimone Inc.
Chambord Trajectory Sanctuary Wine Morningside Athletic Club
Best Buy Gift Cards Studio 2030 Creative Memories Dads & Daughters
RadLyn UnitedHealth Group GMAC ResCap Palm Exploration
Purina Brand Exhibit Sevenoaks LLC

Parker Marketing Group is a Dallas-based consultancy specializing in consumer connection strategies. Founded by Susan Parker, formerly of Southwest Airlines, the group collaborates with companies looking to create valuable relationships between customers and brands.

The Parker wordmark uses a series of icons to represent the values of the Parker philosophy—purpose, connection and vigiliance. The icons and bright colors add personality and keep the idea of "people" at the core of the identity. 

The design was extended to stationery and the Parker website. Business cards were printed with a registered emboss that reinforces the iconography and connects it to the Parker Group's mission of "creating customer conscious companies".